Ad Spend Optimization:
We analyzed and eliminated inefficient ad spend, reallocating the budget to more effective campaigns.
We identified high-performing keywords that attracted targeted traffic and facilitated cost-effective campaigns.
We experimented with new ad creatives and headlines to enhance click-through rates and conversions.
We refined the client’s bidding approach to maximize ad performance and minimize cost per lead.
Google Analytics Integration: We integrated Google Analytics to gain valuable insights for optimizing ad performance and targeting.
We set up conversion tracking to measure campaign success, enabling data-driven decisions and improved ROI.
The Final Results
By implementing this comprehensive Google Ads strategy, we successfully decreased the client’s cost per lead by 64% and increased their lead volume by 173%. This allowed the medical specialist to make better use of their advertising budget and attract a steady stream of new patients, contributing to their practice’s growth and success.