The Overview:
Law firms are one of the most competitive industries for PPC advertising. Our client had a decent budget of $1,000 per month but their campaigns were not quite meeting industry benchmarks. They wanted to transform their PPC campaigns to acquire more leads and get ahead of their competition in their local area.
The Challenge:
The legal services industry is highly competitive, and PPC advertising can be costly if not executed properly. Our challenge was to optimize the law firm's PPC campaigns to increase their click-through rate and conversion rate while reducing their cost per conversion.
Our Solution:
To address the law firm's problem, we first conducted research to understand their target audience and the specific legal services they offered. We then performed keyword research specific to their target services and locations to aid in forming the campaign structure. We wrote custom ad copy and created highly targeted landing pages specifically designed for PPC. The location target encompassed a 60-mile radius around their local area. With this, we created unique ad groups and landing pages for three target services: Child Support Lawyers, Divorce Lawyers, and Family Lawyers. We also optimized the law firm's campaign settings and ad scheduling to ensure maximum efficiency. We closely monitored the campaign, making adjustments as necessary to improve the click-through rate and conversion rate while reducing the cost per conversion.
The Final Results:
The results of the optimized PPC campaigns were impressive. Despite the highly competitive nature of the industry, the law firm’s click-through rate and conversion rate increased significantly, and their cost per conversion decreased. The optimized campaigns helped decrease the cost per lead by 77% and increased the number of leads generated by 316%.Within six months, the law firm had seen a 150% increase in their client base, and they were regularly receiving positive feedback from their new clients.
Our collaboration with them not only helped them get ahead of their competition in their local area but also improved their online reputation.Through our partnership, we were able to optimize their PPC campaigns and witness a significant increase in their client base and online reputation. We value our ongoing partnership with them and remain committed to supporting them in refining their marketing strategy and achieving even greater success in the future. We believe that with the right approach, any business can leverage the power of PPC advertising to increase their online visibility and generate more leads for their services.
